Marketing

We develop and execute integrated marketing, paid media and digital strategies in a manner that elevates the institution’s overall brand and effectively connects it to key stakeholders.  We also work hand in hand with the Creative Team to develop and maintain our academic and clinical brands, including the brands’ identity guidelines, usage approval and experiential integration.

Advertising and Awareness Campaigns

As a university and medical practice, we offer a vast array of services and benefit to a wide range of audiences. Marketing strategies often include integrated efforts to increase awareness of specific offerings and initiatives, provide education around them and increase lead generation.

Business Development and Consumerism Strategy

For programs and services that currently serve or have the potential to offer services to patients, communities, and stakeholders, marketing can provide strategic plans and suggested solutions to promote growth and business development. 

Research

TTUHSC Communications and Marketing contracts with third-party research firms to conduct qualitative and quantitative market research studies on behalf of the university and medical practice.

Cobranding

External Relations maintains working relationships with our partner hospitals to coordinate physician and provider outreach and can assist in providing supporting collateral.